Wen-Li Chen

Selected Works

PHOTO

SIMPLY CAFE

Year

2015-2017

 

Job Title

Freelance Graphic Designer

 

Client

Simply Cafe, USA

 

Services

Website Design, Logo Design, Menu Design, Maintenance

 

Skills

Layout, Photography, Adobe Creative Suite

 

Live Link

www.simply-cafe.com

 

Description

Simply Cafe is a successful coffee house and eatery located in Prairie du Chien, Wisconsin. Up until 2015, Simply Cafe operated without a consistent and professionally developed visual identity. I redesigned the logo, along with menu and website. My overall intention was to both deliver a level deliberateness and sophistication, while retaining a visual cohesiveness with the historical iconography already present in the surrounding area. In 2017, the client asked me to redesign the series of website and menu layout along with logo since 2015 in order to fit into contemporary realm that possibly can bring more younger generation from both local people and outsider.

 

 

 

ANDENHUD

Year

2015-16

 

Job Title

Freelance Graphic Designer

 

Client

Online shop, Taiwan

 

Services

Banner Design

 

Skills

Layout, Image Correction, Adobe Creative Suite

 

Description

For demonstration purposes only.

 

Andenhud is growing online retailer, specializing in undergarments and other basics. Operating solely online, Andenhud relies heavily on its photography. Most of the design work came in arranging visual systems based off garment textures, patterns and colors, resulting in austere arrangements that intensify the product and model. Lastly, a major factor in designing with such a stripped down visual palette is to ensure consistency, namely in the representation of the models. It is important to strike a balance and tone out of thousands of photos.

 

 

 

MAXWELL

Year

2012-2013

 

Job Title

Freelance Graphic Designer

 

Client

Sporty Tech, Taiwan

 

Services

Brochure Design, APP UI Design, Logo Design

 

Skills

Digital Image Making, Conceptualization, Layout, Adobe Creative Suite

 

Description

For demonstration purposes only.

 

Maxwell is a independent business that produces the technology for various fitness trackers in Taiwan.

 

 

 

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