Wen-Li Chen
Selected Works
Client: Maxwell Fitness Technology
Work: UI, Logo, Brochure
Location: Taipei, Taiwan
Date: 2012

Maxwell is an independent business that produces the technology for various fitness trackers based in Taiwan. Based on their Marketing analysis, I came up with the key visual design and did Copywrite for the title of each product as well as the main marketing slogan.

I focused on highlighting the range of features for each product by creating different Chinese characters to embody each function of the tracker.

Lastly, I wanted to ensure the unity of visual information to maintain an image of a holistic device and company.






© Wen-Li Chen
CV