Client: Maxwell Fitness Technology
Work: UI, Logo, Brochure
Location: Taipei, Taiwan
Date: 2012
Maxwell is an independent business that produces the technology for various fitness trackers based in Taiwan. Based on their Marketing analysis, I came up with the key visual design and did Copywrite for the title of each product as well as the main marketing slogan.
I focused on highlighting the range of features for each product by creating different Chinese characters to embody each function of the tracker.
Lastly, I wanted to ensure the unity of visual information to maintain an image of a holistic device and company.
Work: UI, Logo, Brochure
Location: Taipei, Taiwan
Date: 2012
Maxwell is an independent business that produces the technology for various fitness trackers based in Taiwan. Based on their Marketing analysis, I came up with the key visual design and did Copywrite for the title of each product as well as the main marketing slogan.
I focused on highlighting the range of features for each product by creating different Chinese characters to embody each function of the tracker.
Lastly, I wanted to ensure the unity of visual information to maintain an image of a holistic device and company.
![](https://freight.cargo.site/t/original/i/9d8b55691f44227dc334870ddd6de8ba9ce5cca2ed460e0edad0d4513e9251d9/05-maxwell-uidesign.jpg)
![](https://freight.cargo.site/t/original/i/8489bff5bdf6cd684fd9eb30365f851adea183a3f629edc0506d7830fb939072/05-maxwell-demo_logo01.jpg)
![](https://freight.cargo.site/t/original/i/b02fe9eae0522017d099ba58732c49605d6412499712e13647351d18e2f7fd27/05-maxwell-demo-history02.jpg)
![](https://freight.cargo.site/t/original/i/cfa6cb182e7b07c41588f3ac886c3042e3f3db6b80f10a8b387d1959540b6999/05-maxwell-demo-home03.jpg)
![](https://freight.cargo.site/t/original/i/1ed963f06d4cd9ff874ed1b8a079967693a00a7f905eb0afe90a6c3dad8ceabc/app_maxwell007.jpg)
![](https://freight.cargo.site/t/original/i/72f251b99a79e3e9aecb7d503311483868066a6d6569baae13dc3c5de1905c7a/app_maxwell006.jpg)