Wen-Li Chen
Selected Works
Client: Simply Cafe
Work: Website, Logo, Photography, Menu
Location: PDC, WI
Date: 2015 - present

Simply Cafe is a successful coffee house and eatery located in Prairie du Chien, Wisconsin. Up until 2015, Simply Cafe operated without a consistent and professionally developed visual identity. I redesigned the logo, along with the menu and website. My overall intention was to both deliver a level deliberateness and sophistication while retaining a visual cohesiveness with the historical iconography already present in the surrounding area. In 2017, the client asked me to redesign the series of websites and menu layout along with the logo since 2015 in order to fit into the contemporary realm that possibly can bring more younger generation from both local people and outsiders.

© Wen-Li Chen