Simply Cafe is a successful coffee house and eatery located in Prairie du Chien, Wisconsin. Up until 2015, Simply Cafe operated without a consistent and professionally developed visual identity. I redesigned the logo, menu, and website. My overall intention was to deliver a level of deliberateness and sophistication while retaining a visual cohesiveness with the historical iconography already present in the surrounding area. In 2017, the client asked me to redesign the series of websites and the menu layout, along with the logo since 2015, to fit into the contemporary realm and possibly attract more of the younger generation, both locals and travelers.